Ex-Google
ad expertise.
Henrik worked at Google, onboarding iGaming advertisers. That experience brings an understanding of Google’s advertising systems to decisions about audience requirements, delivery and campaign setup.
Relevant audiences.Your ad accounts.
We help acquisition teams find specialist audience segments and lookalike options for their markets and ad platforms. Ex-Google advertising expertise informs the recommendation. Your media team keeps control of campaigns.
Audience segments & lookalikes
For activation in your existing ad platforms.
How we work.
Access specialist audiences without rebuilding your advertising setup. As a consulting and sales partner to audience providers, we help establish the fit and coordinate delivery into your existing ad accounts.
Define your requirements.
Tell us who you want to acquire, where you advertise and what success means commercially. Together, we turn that brief into clear requirements for suitable audiences.
Identify suitable options.
We check which provider audiences cover your customer profile and markets, and how they can be used on your ad platforms. You get relevant options to evaluate with your team.
Coordinate delivery.
We coordinate with the selected provider and your team to deliver audiences into your existing ad accounts. Your media team runs the campaigns and controls creative, budgets and measurement.
Industries we work with.
Different businesses need different customers. We explore audience options around your product, markets and how you acquire customers.
Gaming & betting
Find audience options for acquiring paying players, informed by gaming activity and purchasing behaviour. Gaming is an established starting point for our team, with experience spanning Google advertising and the iGaming industry.
Mobile games · Social casino · Online casino · Sports betting
Finance & fintech
Explore whether behavioural and transaction signals can help you reach prospective customers for your product through permitted advertising channels.
Payments · Investing · Crypto · Consumer finance
Commerce & brands
Explore audience options informed by purchasing behaviour in relevant categories, matched to the customers you want to acquire.
Ecommerce · Travel · Premium products · Subscription commerce
Apps & digital services
Find audience options aligned with how your app earns revenue, from subscriptions and purchases to sustained engagement. Focus on customer value beyond the install.
Education apps · Entertainment · Consumer subscriptions
Audience availability and activation options vary by market, platform and category.
Expertise you
can talk to.
Ex-Google
Henrik Lahdenmäki
CEO · Former Google advertising professional
Henrik helps translate your commercial goals into practical audience and platform requirements, so your team can evaluate the opportunity and what it takes to get started.
Marvin Nyanteh
Partner · iGaming industry professional
Marvin works with you to understand the acquisition challenge and with specialist providers to explore relevant options. He brings iGaming industry knowledge and a commercial perspective to those conversations.
Let’s talk
growth.
Tell us your markets, ad platforms and acquisition challenge. We’ll discuss whether relevant audience options are available and what a practical next step could look like.